About Us


Personal Care and Home Care Company (Consumer Products)

Our company

Recognized as one of the leading Manufacturing and Distribution Company in Myanmar, Myanmar Consumer Enterprise Ltd. (MCE) has been serving Myanmar consumers for more than 8 years, with its focus on providing an array of products and services. The Company has earned the solid reputation in the market as a quality Manufacturer and Distributor for big foreign brands. MCE is best known for its superior service and unmatched integrity. The company is focused on serving its customers, and suppliers with the utmost respect and reliability. MCE is a valued resource for end consumers and channel partners alike.

To better serve our customers, MCE maintains a continuous improvement in its route to market and search for new and better products through research and innovation.

We are:

Manufacturer of market’s leading high quality and affordable Rainbow Detergent Cream, revolutionary Sun Detergent Cream (first of its kind in the world that can be used in Washing Machine), Rainbow Dish Wash and Butterfly Fabric Softener in our factory. We will also soon be launching Personal Care products in the near future. It is the Company’s aim to have its products loved by consumers throughout the country.

The Company also engages in OEM business model for Detergent powder and Toothbrush through strategic partnership with its oversea vendors.

Distributor for big foreign brands, we are proud to be exclusive distribution partner for GOON baby diapers, Elis sanitary napkin, Lolane haircare products, Stella air fresheners, Dorco shaving products and Paseo tissue.

It is through consistent innovation & hardwork of our stakeholders that we will continue to achieve success for the Company and deliver enduring value to our growing consumer base.

Mission and Vision

Our vision is to become a leading player in the personal care and home care industry by providing consumers with quality products at affordable prices. We constantlystrive for highest standards through innovations and commitments in all of our business activities so as to create value for all stakeholders.

The company aims to achieve profitable returns for the stakeholders and at the same time bring benefits to the community, environment and society as a whole.

By partnering with reputable oversea vendors and with our local expertise, we plan to grow to become a significant player in the country.

Basic Information

Company Name
Myanmar Consumer Enterprise Ltd. (Associated company of Capital Diamond Star Group)
Year of Establishment
Factory Location
No(129), Coner of U Mue & U Chaint Street, Industrial Zone(1),Dagon Seik Kan Township, Yangon
Distribution Location
No (42),Yan Naing Swe St, Thaketa Industry Zone, Thaketa Township, Yangon.
Number of Employee
Type of Business
Manufacturing / Distribution (Personal Care & Home Care Goods)

Brief Information

  • Myanmar Consumer Enterprise was founded in 2009 to target the mass market of consumer products, mainly in personal care and household market.
  • Our Business Snapshot:
    1. Rainbow Detergent Cream
      Own Manufacturing
    2. Rainbow Dishwash Liquid
      Own Manufacturing
    3. Butterfly Softener
      Own Manufacturing
    4. Rainbow Detergent Powder
    5. GooN Skin Care Baby Diaper
      Daio Paper Japan
    6. Lolane Hair Care Products
      SC Artistry Thailand
    7. Stella Air Freshener
      Godrej Int’l
    8. Dorco Grooming Products
      Dorco, Korea